A. Promote your Facebook Page
Create an engaging Page.
Leverage your existing network like e-mail subscribers and blog readers.
Make your Page publicly searchable.
B. Advertise On Facebook
Facebook ads help you to promote your business, get more fans, and drive more leads for your sales team.
Get started
Go to http://www.facebook.com/advertising and click “Create an Ad”
Enter the title and description for your ad
Choose your destination URL
Choose an image (images increase click-through rate)
C. Analyze the performance of your Facebook Page
Analyze these metrics to gauge your ad or Page performance
Reach
Total number of fans, group members,
and/or friends
Facebook Grade
To measure overall marketing effectiveness of your profile or page, visit http://Facebook.Grader.com to grade your profile or page for free
Engagement
Facebook’s built-in analytics, Insights, lets you track valuable metrics such as page views, wall posts and photo views