What Is YouTube?

YouTube is a free video-sharing website and the second largest search engine behind Google Search. YouTube provides a platform to people to store videos online and share them with their target audience.

How does YouTube work?

Youtube’s search algorithm relies on the keywords you use in your video’s metadata to decide what your video is about. So, if you want your video to show up when people search for videos about HP products, you probably want to include those two words. Also, the YouTube discovery algorithm works in the background to match viewers to the videos they're most likely to watch and enjoy.